Brand voice, content strategy, and editorial direction. Built from scratch.

Stillwater is a fictional brand created as a portfolio project to demonstrate the full range of my content strategy and editorial services.

My Role

  • Content Strategy

  • Brand Messaging

  • Editorial Planning

  • Writing

  • Copy and Line Editing

  • AI-to-Human Voice Editing

Supporting Artifacts

  • Brand Foundation Document

  • Content Strategy Memo

  • 3-Month Content Roadmap

  • Original Article: The Last Hour

  • Annotated Edit

  • AI-to-Human Voice Transformation

The Engagement

A founder came to me with scattered notes, a vague sense of what her brand should feel like, and AI-generated copy that sounded nothing like her. No voice. No strategy. No content plan. Just a launch date on the calendar and a clear picture in her head that she couldn't put into words.

That's where we started.

What followed was a full content strategy engagement built in four phases, from brand foundation to published editorial content. Every deliverable below is available as a standalone service. Together they show what it looks like when content is built on a foundation rather than assembled after the fact.

"I had someone try to help me draft a few things using AI and it came out sounding like a spa menu. Not what I want at all."

— Claire Navarro, Stillwater