My role
Content strategist, writer, and editor. I defined the campaign idea, wrote the style guide, built the message hierarchy, drafted and edited every asset, and set up the measurement plan and approval workflow.
Supporting artifacts
Seven samples, each linked as a PDF.
01 Campaign Asset Kit (3 pages). Landing page, webinar abstracts, a four-email sequence, and three LinkedIn ads.
02 AI-to-Final Edit (3 pages). Three assets shown from AI first draft to publishable, with the reason for each edit and the checklist I use.
03 Blog Article (3 pages). A service-focused post on how Briefwell checks every review, with AI and without, written for search and AI visibility and ending with the webinar invitation.
04 Social Content Calendar (2 pages). Two weeks of LinkedIn posts with copy, formats, and working rules.
05 Content Range Pack (3 pages). The same message as a press release, a 60-second video script, a sales one-pager, an internal launch note to sales, and an eBook outline.
06 Campaign Brief and Measurement Plan (4 pages). Problem, message hierarchy, segments, channel plan, six-week timeline, review and approval workflow, KPIs, a mid-campaign readout template with optimization rules, and risks.
07 Brand and Copy Style Guide (3 pages). Audience, voice, word choices, claims guardrails, and rules for using AI in the writing process.